Here is a position paper by Cornelius about the popular image of archaeology. What archaeologists do is based on various clichés which emphasise, among other things, adventurous fieldwork, the discovery of treasures and historical detective work. Although archaeologists may see themselves differently, their image in popular culture reveals a lot about how the subject is perceived and why it is so widely appreciated at present. I suggest that archaeologists ought to assess the potential social benefits of their popular image and address them explicitly in their work. Click here to read my full argument about PopularArchaeology.